Worldwide, the lifestyles of some 6.3 billion people rely on the cultivation of plants. Demand for herbal and other products in this already vast market continues to grow. Taken together, plant products form a specialised but lucrative sector with plenty of opportunities. Meanwhile, sustainable plant use contributes to global wellbeing and a healthy ecosystem. Plant-based drugs and cosmetics satisfy the rapidly growing Halal Medicinal & Aromatic Plants (MAP) industries.